A month with Metric Bridge

One month as a Metric Bridge client

Loom & Linen is a Melbourne homewares brand doing about $2M a year, with no analyst on staff. Here is everything that lands in their inbox over one month, and what they do about it.

Which of these sounds most like you?

Illustrative sample. Loom & Linen Co. is a representative client and the figures are composite, not a real account.

The month

One month, as it lands in your inbox.

Six moments, each opening the real thing a client receives that day. Scroll the month and the thread fills, one decision at a time.

We connect Shopify, Meta, Xero and GA4 with read-only access. After that you never touch the data again: no dashboards to maintain, no exports to send.
That morning, the month’s report and a live dashboard appear in your portal. One email, one link, no attachments. Here is what is inside it.
Open the report Open the portal Read the full PDF
The highest-leverage email of the month: it exists to drive the decision.
FromVj, Metric Bridge
ToSarah, Loom & Linen Co.
Two weeks in: how is the Meta-to-email shift landing?
Hey Sarah,
Two weeks since the April report dropped. Priority 1 was to move 30% of Meta spend into your email retention flows.
Has it moved? If yes, the early signals worth tracking are email revenue per send, abandoned-cart recovery rate, and blended ROAS holding steady. If you have hit a snag, reply and I will take a look.
Either way: the abandoned-cart flow rebuild is due the 28th. Flagging it in case it slipped.
The dashboard caught a refund spike overnight and the alert went out at 6am, before anyone opened a laptop.
FromMetric Bridge anomaly alerts
ToSarah, Loom & Linen Co.
CRITICALRefund rate: Loom & Linen Co.
Hi Sarah,
Refund rate spiked to 6.7% over the last three days, 3.1x your 12-week average of 2.1%.
What we are seeing
All three days sat above the 4.3% trigger line.
Today: 6.7%. Peak in the window: 6.7%.
Trailing 12-week baseline: 2.1%.
What to do
Pull a refund report filtered to the last three days. Group by SKU and batch number. If one SKU or batch is more than half of the spike, escalate to that supplier today. Otherwise treat it as a product-page or shipping issue.
This alert fired automatically from your dashboard data this morning, 19 April 2026, 06:00 AEST. Reply or WhatsApp me if anything is off.
A quiet read on what is coming, sent before the month closes.
FromVj, Metric Bridge
ToSarah, Loom & Linen Co.
Your May report: early signals
Hey Sarah,
Working on your May report now. Two early reads from the live dashboard:
Email revenue per send is up 14% since the flow rebuild.
Repeat purchase rate has ticked up 1.3 points.
Full report lands the 3rd. If you want a 15-minute call to walk through it live this month, reply with two times.
Next month’s data is already being pulled. No re-brief, no re-scoping, no chasing. The report on the 3rd is the start of the next decision.

Inside the report

Not a PDF link. The month, made explorable.

The same report that landed on Day 1, with the beats that decide the month pulled out so you can read them straight.

Prefer the PDF? Read the full 14 pages

The move this month

Cut Meta ad spend 30% next month and redirect $4,200 into your email retention flows.

Your return on ad spend has slipped below break-even while email revenue per send keeps climbing.

The opportunity, money on the table

Fixing abandoned-cart recovery is worth about $42,000 in additional annual revenue, at your current traffic.

Medium confidenceShopify checkout data and Klaviyo flow performance, last 90 days.

Most initiated checkouts do not complete, and your abandoned-cart flow is recovering 3.1% against a category median of 8–12%.

How we got to the number

Abandoned checkouts / month: 1,420
Current recovery rate: 3.1%
Reasonable target recovery rate: 8.0%
Incremental recovered orders / month: 70
Average order value: $112
Monthly upside: $7,840
Annualised net at current margin: $42,000

One insight

Your email list is subsidising your ad account.

The evidence

Email drove 31% of revenue on 6% of marketing spend.
Meta drove 28% of revenue on 61% of spend.
Email revenue per recipient: $1.42. Meta is running at $1.90 blended, below your 2.4x break-even.

The mechanism

Meta’s auction has gotten more expensive across homewares this quarter, while your email list grew 12% and your flows still convert returning buyers at 3.2x the site average. Every dollar moved from one to the other compounds, because email has no auction cost.

The implication

Reallocating $4,200 of Meta budget into email flow expansion recovers approximately $6,800 in monthly revenue at zero additional ad cost.

The anomaly flag

An unusual 3-day spike in refund rate.

Refund rate jumped from a 12-week average of 2.1% to 6.7% between 16 and 19 April, a 3.1x lift. It is the largest 3-day deviation on record for the account.

This is the same alert that fired on Day 19. The report and the inbox tell one story.

The move this month

Cut Meta ad spend 30% next month and redirect $4,200 into your email retention flows.

Your return on ad spend has slipped below break-even while email revenue per send keeps climbing.

One insight

Your email list is subsidising your ad account.

The evidence

Email drove 31% of revenue on 6% of marketing spend.
Meta drove 28% of revenue on 61% of spend.
Email revenue per recipient: $1.42. Meta is running at $1.90 blended, below your 2.4x break-even.

The mechanism

The implication

Reallocating $4,200 of Meta budget into email flow expansion recovers approximately $6,800 in monthly revenue at zero additional ad cost.

The opportunity, ad spend at risk

Meta spend running below break-even is costing about $37,500 a year in ad dollars that are not paying for themselves.

Medium confidenceMeta Ads Manager spend and Shopify revenue, blended, last 90 days.

Blended ROAS has slipped to 1.9x against a 2.4x break-even, so roughly a fifth of every ad dollar is currently unrecovered.

How we got to the number

Monthly Meta spend: $15,000
Blended ROAS, last 90 days: 1.9x
Break-even ROAS at current margins: 2.4x
Share of spend below break-even: 21%
Monthly spend not recovered: $3,125
Annualised: $37,500

The anomaly flag

An unusual 3-day spike in refund rate.

Refund rate jumped from a 12-week average of 2.1% to 6.7% between 16 and 19 April, a 3.1x lift. It is the largest 3-day deviation on record for the account.

This is the same alert that fired on Day 19. The report and the inbox tell one story.

The move this month

Cut Meta ad spend 30% next month and redirect $4,200 into your email retention flows.

Your return on ad spend has slipped below break-even while email revenue per send keeps climbing.

The anomaly flag

An unusual 3-day spike in refund rate.

Refund rate jumped from a 12-week average of 2.1% to 6.7% between 16 and 19 April, a 3.1x lift. It is the largest 3-day deviation on record for the account.

This is the same alert that fired on Day 19. The report and the inbox tell one story.

The opportunity, what one month made visible

The first instrumented month put a number on $92,000 a year in moves that were invisible across six separate tabs.

Medium confidenceOne month of Shopify, Meta, Klaviyo and GA4 data, connected and read together.

None of it needed new spend. It needed the numbers in one place: two revenue moves, plus a refund spike that would have run for weeks unseen.

How we got to the number

Abandoned-checkout recovery fix: $42,000 / yr
Meta-to-email budget reallocation: $50,400 / yr
Refund spike caught in: 72 hours
Annualised, both revenue moves: $92,400

One insight

Your email list is subsidising your ad account.

The evidence

Email drove 31% of revenue on 6% of marketing spend.
Meta drove 28% of revenue on 61% of spend.
Email revenue per recipient: $1.42. Meta is running at $1.90 blended, below your 2.4x break-even.

The mechanism

The implication

Reallocating $4,200 of Meta budget into email flow expansion recovers approximately $6,800 in monthly revenue at zero additional ad cost.

Your portal

One link. The whole month, in one place.

No inbox archaeology, no attachments to chase. Every report, alert and walkthrough lives at one private link you bookmark once, and it stays the same link every month.

Interactive preview, click any tab to explore

Loom & Linen Co.Client portal

April 2026Refreshed weekly · last 15 Apr

Owner's ChecklistThis month, three priorities.

Move 30% of Meta spend into your email retention flows.$4,200 / moThis month
Rebuild the abandoned-cart recovery flow.$42k / yrDue 28 Apr
Hold blended ROAS above the 2.4x break-even.2.4xWatch weekly

Revenue$186k+6.2% MoM

Blended ROAS1.9xBelow 2.4x break-even

Avg order value$97Flat MoM

Email rev / send$1.42+14% since rebuild

Blended ROAS vs break-evenBreak-even 2.4x

Last six months. April sits below break-even: the reason for this month’s move.

Same link, every month

Open the live sample portal

The frame above is our drawing of it. That link opens the real page, with the full scorecard, every chart and the appendix tables a client gets. Loom & Linen Co. is a worked example, so the numbers are illustrative; the portal is not.

Where this goes

One report, or the whole system.

Most clients start with the report.

Tier 1

$500/ mo

The report

The 14-page Monthly Performance Report, every month.

Tier 2The move

$1,500/ mo

The whole month you just read

Everything above, plus everything else on this page.

One call. One monthYour first decision.

Book the 15-minute call. We will look at three of your numbers live, no deck.

Book a call Or email vj@metricbridge.com.au

One month as a Metric Bridge client

One month, as it lands in your inbox.

Not a PDF link. The month, made explorable.

Your email list is subsidising your ad account.

An unusual 3-day spike in refund rate.

Your email list is subsidising your ad account.

An unusual 3-day spike in refund rate.

An unusual 3-day spike in refund rate.

Your email list is subsidising your ad account.

One link. The whole month, in one place.

April walkthrough

Strategic Sessions

One report, or the whole system.

The report

The whole month you just read

One call. One monthYour first decision.