Things owners ask before booking a call.

That's the normal starting point. Setup includes a one-time data audit: we tell you what's broken and what we'll work around for the first report

The report runs on your data, not on any one platform: Shopify, WooCommerce, Square, Lightspeed, MYOB, Xero, QuickBooks, or a plain CSV export all work. If your tool can export a spreadsheet, we can use it

First report lands within 14 days of setup, and it is built to surface at least one concrete move: that is what the first-report guarantee is priced on. Gains that compound, like repeat purchase rate lifts and margin recovery, take 2–4 months to show by nature

No. The structure is fixed and disciplined; the analysis and recommendations are written by Vaughn after looking at your data directly. AI is used for proofreading and chart formatting, never for the decisions

Yes. The report is written for the owner, but we will loop your accountant or agency into delivery if useful: the priorities are specific enough for them to execute directly

Because an hourly rate makes every invoice a surprise, and gives us a financial reason to take longer. The report is the same shape every month, so the price can be too. You know in January what December will cost

No. It is priced per business, not per revenue band, per data source or per user. A store turning over $600k and one turning over $6m pay the same for Tier 1

Not as a one-off product. One month with nothing to compare it against is the weakest version of this. What protects you instead is the first-report guarantee, which is the next question

If your first report doesn't surface at least one decision worth more than the price, we'll refund the month. Month two onward is month-to-month, cancel any time

That is a different product, not a higher tier. The monthly rhythm is what makes the numbers comparable, and a second report built on half a month of data is weaker rather than better. A genuine one-off question gets quoted separately, or we tell you it is not worth paying us for

Yes. Standard mutual NDA: send yours or use ours

Read-only access only. We work from aggregate numbers: totals, rates, and trends, never your customers' personal records. Nothing is sold or shared, and access ends when you cancel. Australian Privacy Principles aligned